Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 32(6)
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs
Affective and cognitive dimensions in cultural identity: scale development and validation
—Xiaoyi Pan, Andy Hao, Cuiling Guan, Tsun-Jui Hsieh []
How brand concepts represented as human values promote evaluation
—Yi Wu, Yuanyuan Cai, Jiaxun He []
A study of motivation and team member selection in online games
—Tianyang Lou, Yuning Zu, Ling Zhu []
The effects of online store informativeness and entertainment on consumers’ approach behaviors
—Ruijuan Wu, Guiduo Wang, Li Yan []
The interaction effect of placement characteristics and emotional experiences on consumers’ brand recognition
—Sigen Song, Fanny Fong Yee Chan, Yanlin Wu []
Does product design stimulate customer satisfaction? Mediating role of affect
—Sana S. Sabir []
Hedonism or self-growth? The influence of perceived control on individual product preferences for individuals under self-threat
—Taiyang Zhao, Wei Song, Xiaotong Jin, Hongjing Cui, Yang Li []
When others show off my brand: self-brand association and conspicuous consumption
—Jie Li, Shuojia Guo, Jonathan Z. Zhang, Liben Sun []
Examining consumer affective goal pursuit in services
—Cheng Lu Wang, Ying Jiang []
Influence of virtual CSR gamification design elements on customers’ continuance intention of participating in social value co-creation
—Fan Jun, Juanni Jiao, Philip Lin []
Understanding experiential consumption: theoretical advancement and practical implication
—Cheng Lu Wang, Yong Wang, Joicey Wei, Henry Chung []
The impact of advertising self-presentation style on customer purchase intention
—Fue Zeng, Wenjie Li, Valerie Lynette Wang, Chiquan Guo []
How and when AR technology affects product attitude
—Lan Xu, Lei Zhang, Nan Cui, Zhilin Yang []