Mar Intel Planning
Introduction
Marketing Intelligence & Planning, 38(5)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
The use of Twitter for innovation in business markets
—Helen Cripps, Abhay Singh, Thomas Mejtoft, Jari Salo []
Brand trust and brand loyalty in mall shoppers
—Sunil Atulkar []
Electronic service quality: a meta-analysis
—Rafael Laitano Lionello, Luiz Antonio Slongo, Celso Augusto de Matos []
Moderating effects of socio-cultural values on pro-environmental behaviors
—Olivia Koon, Ricky Y.K. Chan, Piyush Sharma []
Connecting business and sustainable development goals in Spain
—Belen Lopez []
Effects of product imitation on customer equity
—Feng Wang, Xinyan Li, Man Chen []
International expansion: mediation of dynamic capabilities
—Pablo Ledesma-Chaves, Jorge Arenas-Gaitán, Rosario Garcia-Cruz []
Shopping value, trust, and online shopping well-being: a duality approach
—Ho Trong Nghia, Svein Ottar Olsen, Nguyen Thi Mai Trang []