J Mar Comm
Introduction
Journal of Marketing Communications, 26(6)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
In memory of Don E. Schultz
—Philip J. Kitchen [] []
Native advertising in mobile applications: Thinking styles and congruency as moderators
—Haseon Park , Soojung Kim & Joonghwa Lee [] []
Mirror, mirror, who is thinner?A direct effect moderation model of ad model-viewer body size gap
—A-Reum Jung & Jun Heo [] []
The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand
—Serhat Ozer , Mine Oyman & Y. Zafer Can Ugurhan [] []
Social media mavenism: Toward an action-based metric for knowledge dissemination on social networks
—Muhammad Aljukhadar , Sylvain Senecal & Amélie Bériault Poirier [] []
Looking for luxury CSR practices that make more sense: The role of corporate identity and consumer attitude
—George Panigyrakis , Anastasios Panopoulos & Eirini Koronaki [] []