J Mar Channels
Introduction
Journal of Marketing Channels, 26(3)
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs
Relational marketing throughout the history of commercial exchange: Blind spots in marketing’s origin story
—Chase J. Edwards & Brent L. Baker [] []
In search of corporate governance in franchising |
—Christopher von Koch, Martin Ludvigsson-Wallette & Ola Nilsson [] []
Selecting optimal intermediary channels in emerging markets: The case of Vietnamese toiletries
—Motoi Ihara [] []
The trickle-down effect of trust in business-to-business relationships: How can a supplier ensure cooperation from multiple customers?
—Sho Yuki & Katsuyoshi Takashima [] []