J Con Mar
Introduction
Journal of Consumer Marketing, 37(5)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
The dynamic influence of culture on variation in consumers’ attachment of value to a product
—Byung Joon Choi []
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Online shopping cart abandonment: a consumer mindset perspective
Daniel Rubin, Chrissy Martins, Veronika Ilyuk, Diogo Hildebrand
Gender effects on odor-induced taste enhancement and subsequent food consumption
—Yamen Koubaa, Amira Eleuch []
How does personalization affect brand relationship in social commerce? A mediation perspective
—Trang P. Tran, Michelle van Solt, James E. Zemanek Jr []
Consumers’ reactions to unsubstantiated claims about ecological products
—Magnus Söderlund, Jan Mattsson []
The effects of materialism on consumer evaluation of sustainable synthetic (lab-grown) products
—Jessica Keech, Maureen Morrin, Jeffrey Steven Podoshen []
The effect of atmospheric harmony on re-patronage intention among mall consumers: the mediating role of hedonic value and the moderating role of past experience
—Zahra Afaq, Amir Gulzar, Shahab Aziz []
The family grilling consumption experience in Mexico
—Flor Morton, Teresa Treviño, Claudia Quintanilla []
Effects of narrowed social distance on local and international celebrity-endorsed advertisement attitudes
—Dave Centeno, Jeff Jianfeng Wang []
What makes a brand interesting? Why care?
—Aliosha Alexandrov, Birgit Leisen Pollack []