Intl J Sports Mar Sponsorship
Introduction
International Journal of Sports Marketing and Sponsorship, 21(3)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Audience response to endemic and non-endemic sponsors of esports events
—Ryan Rogers, Lee Farquhar, Jacob Mummert []
Event impacts associated with residents’ satisfaction and behavioral intentions: a pre-post study of the Nanjing Youth Olympic Games
—Jingxian (Cecilia) Zhang, Kevin K. Byon, Kaijuan Xu, Haiyan Huang [Google Scholar]
Critical factors in the sport consumption decision making process of millennial fans: a revised model of goal-directed behavior
—Brian H. Yim, Kevin K. Byon []
Factors affecting spectators’ adoption of digital ticketing: the case of interscholastic sports
—Armin Marquez, Beth A. Cianfrone, Timothy Kellison []
Study on relationships among sports spectator motivations, satisfaction and behavioral intention: empirical evidence from Chinese marathon
—Yanling Duan, Bing Liu, Yan He []
From fans to buyers: antecedents of sponsor’s products purchase intention
—Alfredo Silva, José Manuel Cristóvão VerÃssimo [Google Scholar]
Brand-related feelings and sponsor attitude formation
—Felix Boronczyk, Christoph Breuer []
A new love–hate scale for sports fans
—Avichai Shuv-Ami, Anat Toder Alon, Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann []
Investigating sponsor decision-making: the role of schema theory, agency conflicts, and signaling theory in the persistence of naming rights agreements
—Jonathan A. Jensen, David Head, Christopher Mergy []