ÂÜÀòÉç¹ÙÍø

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Awards

Author: Matt Weingarden

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ÂÜÀòÉç¹ÙÍø-EBSCO Annual Award for Responsible Research in Marketing

Call for Nominations

Co-Sponsored by 

In cooperation with the Community for Ìý(¸é¸éµþ²Ñ)

Deadline: 1 September 2020

The purpose of this award is to recognize already-published responsible research in marketing where  responsible research is defined as work that produces both useful and credible knowledge.

Useful knowledge addresses important social challenges and provides meaningful implications that have the potential to inform policies and practices.  Findings and insights from useful research will have implications beyond what is good for the financial performance of firms and will have wider societal implications beyond that of the particular consumer group, firm, or employee group studied.

Credible knowledge refers to the reliability and validity or trustworthiness of the findings, in either inductive or deductive work, using either qualitative or quantitative data, or both.

We call for of published work that exemplifies the seven of responsible research as outlined on  and described in detail in the position paper “.�

Examples of topics might include -societal benefits of corporate social responsibility initiatives; responsible marketing of potentially harmful products/ services;Ìýimproving public health by addressing chronic disease, including obesity; responsible marketing to vulnerable consumer segments; promoting the financial well-being of at-risk consumers; improving consumer privacy protection; increasing access to quality healthcare.

Papers that received awards in 2019 can be found here:
ÂÜÀòÉç¹ÙÍø-EBSCO Annual Award for Responsible Research in Marketing | Inaugural Recipients Announced

Review the complete Call for Nominations with submission criteria/procedure details at /ama-ebsco-annual-award-for-responsible-research-in-marketing/