Mar Sci
Introduction
Marketing Science, 39(4)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Visual Listening In: Extracting Brand Image Portrayed on Social Media
—Liu Liu, Daria Dzyabura, and Natalie Mizik [] []
Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market
—Lingling Zhang and Doug J. Chung [] []
Identification and Estimation of Forward-Looking Behavior: The Case of Consumer Stockpiling
—Andrew T. Ching and Matthew Osborne [] []
Improving Text Analysis Using Sentence Conjunctions and Punctuation
—Joachim Büschken and Greg M. Allenby [] []
Increasing Retailer Loyalty Through the Use of Cash Back Rebate Sites
—Ye Qiu and Ram C. Rao [] []
A Flexible Demand Model for Complements Using Household Production Theory
—Ludovic Stourm, Raghuram Iyengar, and Eric T. Bradlow [] []
Regulating Deceptive Advertising: False Claims and Skeptical Consumers
—Yue Wu and Tansev Geylani [] []
Spillovers from Mass Advertising: An Identification Strategy
—Michael Thomas [] []
Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model
—Ning Zhong and David A. Schweidel [] []