Mar Ed Rev
Introduction
Marketing Education Review, 30(3)
INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs
Letter From the Editor
—Barbara Ross Wooldridge [] []
Is what students want what they really need? A values view of undergraduate marketing elective course offerings
—Kenneth W. Graham , Gwen Achenreiner , Maggie McDermott & Elizabeth Crosby [] []
Indications that a course in sales leadership enhances early sales career success
—John ‘Andy’ Wood [] []
Integrating and assessing student perceived sustainability literacy in an integrated marketing communications course
—Pia A. Albinsson , Bidisha Burman , G. David Shows & James E. Stoddard [] []
Dedicated marketing ethics course: design and test
—Grant C. Aguirre II , Michael R. Hyman & Jeri L. Jones [] []