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J Relationship Mar

Introduction

Journal of Relationship Marketing, 19(3)

INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: TOCs


Internal Marketing and Internal Customer: A Review, Reconceptualization, and Extension
Yu-Ting Huang [] []

Relational Perspectives of Perceived Service Quality in the Online and Offline Environments: A Meta-Analysis
Hechmi Najjar [] []

Value Co-Creation in Business-to-Business and Business-to-Consumer Service Relationships
Yoshiaki Watanabe [] []

Investigating the Effect of Employee Empathy on Service Loyalty: The Mediating Role of Trust in and Satisfaction with a Service Employee
Waseem Bahadur, Ali Nawaz Khan, Ahsan Ali & Muhammad Usman [] []