蹤獲扦夥厙

J Macromar

Introduction

Journal of Macromarketing, 40(3)

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs


Special Issue: In Memory and Honor of Robert F. Lusch

Extending Robert F. Luschs Big Picture Thinking: Introduction
Charles Ingene [] []

Institutional Norms and the Institutionalization of Macromarketing: Historical Insights, the Long Macro View, and Service-Dominant Logic
Shelby D. Hunt [] []

Reflections about Professor Robert F. Lusch: Friend, Co-author and Marketing Visionary
Gene R. Laczniak [] []

A Personal Salutation to a Dear Friend, Robert F. Lusch
Donald A. Michie [] []

Bob Lusch: Co-Creator of Careers
Charles Ingene [] []

A Window on Young Bob Lusch: Reflections of an Early Student
Ray R. Serpkenci [] []

Market Exchanges, Negative Externalities and Sustainability
Rajan Varadarajan [] []

Recollections: Dr. Robert F. Lusch
Rajan Varadarajan [] []

Reflections on an Extraordinary Marketing Scholar
David W. Stewart [] []

Lessons in Scholarship
William L. Wilkie [] []

The Long View on the Responsibilities of Business and Marketers
Ruth N. Bolton [] []

The View from Bob Luschs Shoulders
Christine Moorman [] []

Perceived Market Risk in New Ventures: A Study of Early-Phase Business Angel Investment Screening
Kellilynn M. Frias, Deidre L. Popovich, Dale F. Duhan, and Robert F. Lusch [] []

A Prehistory of Liberty
David Schmidtz and Jason Brennan [] []

Research Articles

Institutional Constituents of Change for a Sustainable Fashion System
Zeynep Ozdamar Ertekin and Deniz Atik [] []

Research Articles

Marketing systems: A Listen, Learn, Leverage Framework
Christine Domegan, Dmitry Brychkov, Patricia McHugh, ine McNamara, Katharine Harkin, Christine Fitzgerald, and Diarmuid ODonovan [] []

Guns for Christmas: Advertising in Boys Life Magazine, 1911-2012
Terrence H. Witkowski [] []

Personal Values and Consumers Ethical Beliefs: The Mediating Roles of Moral Identity and Machiavellianism
Rafi M. M. I. Chowdhury [] []