Mar Theory
Introduction
Marketing Theory, 20(3)
POSTING TYPE: TOCs
Mutualism as market practice: An examination of market performativity in the context of anarchism and its implications for post-capitalist politics
—Javier Lloveras, Gary Warnaby, and Lee Quinn [] []
Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands
—Chinedu James Obiegbu, Gretchen Larsen, and Nick Ellis [] []
How globalization affects consumers: Insights from 30 years of CCT globalization research
—Zahra Sharifonnasabi, Fleura Bardhi, and Marius K. Luedicke [] []
Initiating actor engagement with novel products
—Diana Ayi Wong, Jodie Conduit, and Carolin Plewa [] []
Performing place promotion—On implaced identity in marketized geographies
—Mikael Andéhn, Joel Hietanen, and Andrea Lucarelli [] []
Modifying markets: Consumerism and institutional work in nonprofit marketing
—Anna Fyrberg Yngfalk and Carl Yngfalk [] []
Punctuated epistemology in international marketing strategy: A Whiteheadian remedy
—Konstantinos Poulis [] []
Theorizing rightist anti-consumption
—Marine Cambefort and Fabien Pecot [] []