J Adv
Introduction
Journal of Advertising, 49(3)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
The Impact of User-Generated Content and Traditional Media on Customer Acquisition and Retention
—Ya You & Amit M. Joshi [] []
Being Accepted or Ostracized: How Social Experience Influences Consumer Responses to Advertisements with Different Regulatory Focus
—Linwan Wu & Naa Amponsah Dodoo [] []
Heading the Right Way? The Influence of Motion Direction in Advertising on Brand Trust
—Lisa Monahan & Marisabel Romero [] []
Financial Constraints Influence How Consumers Evaluate Approach-Framed versus Avoidance-Framed Messages
—G羹len Sarial-Abi & Aulona Ulqinaku [] []
Evaluating Adolescents Responses to Internet Ads: Role of Ad Skepticism, Internet Literacy, and Parental Mediation
—Akshaya Vijayalakshmi, Meng-Hsien (Jenny) Lin & Russell N. Laczniak [] []
Research Note
Tracking Fraudulent and Low-Quality Display Impressions
—Patricia Callejo, ngel Cuevas, Rub矇n Cuevas, Mercedes Esteban-Bravo & Jose M. Vidal-Sanz [] []
Literature Review Corner
Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects
—Lane Wakefield, Kirk Wakefield & Kevin Lane Keller [] []
A Meta-Analysis of the Effects of Disclosing Sponsored Content
—Martin Eisend, Eva A. van Reijmersdal, Sophie C. Boerman & Farid Tarrahi [] []