J Strat Mar
Introduction
Journal of Strategic Marketing, 28(6)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
The role of social media in the co-creation of value in relationship marketing: a multi-domain study
—Gashaw Abeza , Norm O’Reilly , David Finch , Benoît Séguin & John Nadeau [] []
A CRM-based pathway to improving organisational responsiveness: an empirical study
—Luciano Batista , Sally Dibb , Maureen Meadows , Matt Hinton & Mathew Analogbei [] []
Does price tolerance depend upon the type of product in e-retailing? Role of customer satisfaction, trust, loyalty, and perceived value
—Neeraj Pandey , Avinash Tripathi , Devendra Jain & Saptrshi Roy [] []
The implementation of integrated marketing communication (IMC): evidence from professional football clubs in England
—Argyro Elisavet Manoli & Ian R. Hodgkinson [] []