J Prod Brand Man
Introduction
Journal of Product & Brand Management, 29(4)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Evaluation of brand relationship quality using formative index: a novel measurement approach
—Kishalay Adhikari, Rajeev Kumar Panda []
Online brand advocacy (OBA): the development of a multiple item scale
—Violetta Wilk, Geoffrey Norman Soutar, Paul Harrigan []
Cognitive and emotional resistance to innovations: concept and measurement
—Cristiano A.B. Castro, Felipe Zambaldi, Mateus Canniatti Ponchio []
Brand love measurement scale development: an inter-cultural analysis
—Vasco M. Pontinha, Rita Coelho do Vale []
Corporate social responsibility and business ethics: conceptualization, scale development and validation
—Dana E. Harrison, O.C. Ferrell, Linda Ferrell, Joe F. Hair, Jr []
Discriminant validity of the customer-based corporate reputation scale: some causes for concern
—Lăcrămioara Radomir, Ovidiu I. Moisescu []
Guest editorial
—Victoria Crittenden, Marko Sarstedt, Claudia Astrachan, Joe Hair, Carlos Eduardo Lourenco []
Consumer engagement in social media: scale comparison analysis
—Mateus Ferreira, Felipe Zambaldi, Diego de Sousa Guerra []
A history of brand misdefinition – with corresponding implications for mismeasurement and incoherent brand theory
—John F. Gaski []