MR SIG Lehmann Award
Introduction
Watch JM Webinars featuring winners Christian Hughes and Xuan (Alex) Liu
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Revisits
Author: Christine Moorman
2020 Donald R. Lehmann Award Winners for Best Dissertation-based Article published in JM or JMR Announced
The Marketing Research Special Interest Group of the 蹤獲扦夥厙 established theDon Lehmann Award in 1997 to honor the Best Dissertation-based article published in the Journal of Marketing or Journal of Marketing Research. This years winners, both published in the Journal of Marketing, are listed below:
Hughes, Christian (thesis), Vanitha Swaminathan, and Gillian Brooks (2019), Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns,Journal of Marketing,83 (5), 78-96.
- Read the article:
- Watch the JM webinar featuring the authors: /jm-webinar-how-to-drive-better-engagement-from-sponsored-blogging/
Liu, Xuan (thesis), Savannah W. Shi, Thales Teixeira and Michel Wedel (2018), Video Content Marketing: The Making of Clips, Journal of Marketing, 82 (4), 86-101.
- Read the article:
- Watch the JM webinar featuring the authors: /jm-webcast-optimizing-video-content-for-views-and-sales/