J Mar Ed
Introduction
Journal of Marketing Education, 42(2)
INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs
Editor’s Corner
Educational Scholarship: The Power of Reflecting and Sharing
—Victoria L. Crittenden [] []
Why Business Schools Need Radical Innovations: Drivers and Development Trajectories
—Bodo B. Schlegelmilch [] []
Planning and Implementing a Graduate Online Team-Taught Marketing Course
—Rajasree K. Rajamma and Michael R. Sciandra [] []
Engaging Higher Education Learners With Transmedia Play
—Sonia Dickinson-Delaporte, Aneeshta Gunness, and Hamish McNair [] []
Improv Comedy and Modern Marketing Education: Exploring Consequences for Divergent Thinking, Self-Efficacy, and Collaboration
—James A. Mourey [] []
You Gave Me a B- ?! Self-Efficacy, Implicit Theories, and Student Reactions to Grades
—David S. Ackerman and Barbara L. Gross [] []
Designing a Customer Experience Management Course
—Richard R. Klink, Jason Q. Zhang, and Gerard A. Athaide [] []
Attracting Students to Sales Positions: The Case of Effective Salesperson Recruitment Ads
—Dawn R. Deeter-Schmelz, Andrea L. Dixon, Robert C. Erffmeyer, Kyoungmi (Kate) Kim, Raj Agnihotri, Michael T. Krush, and Ellen Bolman Pullins [] []
Call for paper
Special Issue Call for Papers: Tales of the Unexpected: Teaching Turmoil and Triumphs in Times of Crisis
—Vince Mitchell, Cindy Rippé, and April Kemp [] []