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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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SPECIAL ISSUE ARTICLES

Theorising the emerging green prosumer culture and profiling green prosumers in the green commodities market
—Chamila R. Perera, Chandana R. Hewege, Cai V. C. Mai []

A trip down memory lane: Antecedents and outcomes of ad‐evoked nostalgia on Facebook
—Seounmi Youn []

The interaction effect of ad appeal and need for cognition on consumers’ intentions to share viral advertisements
—Kalpak K. Kulkarni, Arti D. Kalro, Dinesh Sharma [Google Scholar]

Nonmonetary and nonreciprocal freecycling: Motivations for participating in online alternative giving communities
—Fan Liu, Zachary Johnson, Carolyn Massiah, Tina M. Lowrey []

Feeling or following? A field‐experiment comparing social norms‐based and emotions‐based motives encouraging pro‐environmental donations
—Magnus Bergquist, Lina Nyström, Andreas Nilsson []

Exploring garment rental as a sustainable business model in the fashion industry: Does contamination impact the consumption experience?
—Rebecca K. M. Clube, Mike Tennant []

How does green advertising skepticism on social media affect consumer intention to purchase green products?
—Biao Luo, Ying Sun, Jie Shen, Lihui Xia []

Consumer preference for bio‐based batteries
—Youngran Choi, Kuan‐Ju Chen, Thomas L. Marsh []