J Mar Res
Introduction
Journal of Marketing Research, 57(4)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Can Viagra Advertising Make More Babies? Direct-to-Consumer Advertising on Public Health Outcomes
—Tongil TI Kim and Diwas KC [] []
Contour-as-Face Framework: A Method to Preserve Privacy and Perception
—Yinghui Zhou, Shasha Lu, and Min Ding [] []
Free Shipping Promotions and Product Returns
—Edlira Shehu, Dominik Papies, and Scott A. Neslin [] []
Integration of Primary and Resale Platforms
—Tianxin Zou and Baojun Jiang [] []
Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand
—Kristopher O. Keller, Inge Geyskens, and Marnik G. Dekimpe [] []
The Joint and Multilevel Effects of Training and Incentives from Upstream Manufacturers on Downstream Salespeoples Efforts
—Sarah Magnotta, Brian Murtha, and Goutam Challagalla [] []
Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender
—Rahul Govind, Nitika Garg, and Vikas Mittal [] []
Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions
—Yu Ding and Yan Zhang [] []
Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns
—Michael Tsiros and Caglar Irmak [] []
The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish?
—Tatiana Sokolova, Satheesh Seenivasan, and Manoj Thomas [] []