Intl J Res Mar
Introduction
International Journal of Research in Marketing, 37(2)
POSTING TYPE: TOCs
Cross-decision social effects in product adoption and defection decisions
—Vardit Landsman, Irit Nitzan []
Price and quality decisions by self-serving managers
—Marco Bertini, Daniel Halbheer, Oded Koenigsberg []
The effect of consumer heterogeneity on firm profits in conspicuous goods markets
—S. Sajeesh, Mahima Hada, Jagmohan S. Raju []
Growing the service brand
—Ming-Hui Huang, Chekitan S. Dev []
Service with a smiley face: Emojional contagion in digitally mediated relationships
—Leah Warfield Smith, Randall L. Rose []
Media influences on consumption trends: Effects of the film Food, Inc. on organic food sales in the U.S.
—Junzhao Ma, Satheesh Seenivasan, Bingyu Yan []
Learning in retail entry
—Nathan Yang []
How the number of options affects prosocial choice
—Michal Herzenstein, Utpal M. Dholakia, Scott Sonenshein []
The effects of endorsers’ facial expressions on status perceptions and purchase intentions
—Yunqing Chen, Robert S. Wyer [Google Scholar]
De-targeting to signal quality
—Xingyi Liu []
Antecedents and consequences of cross-effects: An empirical analysis of omni-coupons
—Prashanth Ravula, Amit Bhatnagar, Sanjoy Ghose []
The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the U.S. automotive industry
—Ahmet H. Kirca, Praneet Randhawa, M. Berk Talay, M. Billur Akdeniz []