J Vacation Mar
Introduction
Journal of Vacation Marketing, 26(3)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
The effect of self-congruity and motivation on consumer-based destination brand equity
—Dolores M Frias, José-Alberto Castañeda, Salvador del Barrio-GarcÃa, and Lorenza López-Moreno [] []
You exist in my song! How a destination-related popular song enhances destination image and visit intentions
—Cheng-Yue Yin, Nan Bi, and Yong Chen [] []
Tourist attitudes to mega-event sponsors: Where does patriotism fit?
—Ching-Hung Chang, Brian EM King, and Shih-Tung Shu [] []
Does perceived risk really matter in travel behaviour?
—Meltem Caber, M Rosario González-RodrÃguez, Tahir Albayrak, and Biagio Simonetti [] []
The impact of photographs on the online marketing for tourism: The case of Japanese-style inns
—Takamitsu Jimura and Timothy J Lee [] []
Lost in Thailand: A case study on the impact of a film on tourist behavior
—Yingying Du, Junyi Li, Bing Pan, and Yanyan Zhang [] []
Heritage, education and processes of change in Vietnamese rural tourism: A case study from Há»™i An
—Thu Thi Trinh, Chris Ryan, and Hung Duc Bui [] []