J Con Psych
Introduction
Journal of Consumer Psychology, 30(3)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Moderating Loss Aversion: Loss Aversion Has Moderators, But Reports of its Death are Greatly Exaggerated
—Kellen Mrkva, Eric J. Johnson, Simon G瓣chter, Andreas Herrmann []
The Buzz Behind the Buzz Matters: Energetic and Tense Arousal as Separate Motivations for Word of Mouth
—Jacob Teeny, Xiaoyan Deng, H. Rao Unnava []
Is Salesperson Attractiveness a Boon or a Bane? The Moderating Role of Perceived Labor CostToPrice Ratio in Retail Bargaining
—Apiradee Wongkitrungrueng, Diogo Hildebrand, Sankar Sen, Krittinee Nuttavuthisit []
Assertive Ads for Want or Should? It Depends on Consumers Power
—Cindy Xin Wang, Jiao Zhang []
Helping Yourself before Helping Others: How Sense of Control Promotes Charitable Behaviors
—Qian Xu, Canice M. C. Kwan, Xinyue Zhou []
RESEARCH REPORTS
Guess Who Buys Cheap? The Effect of Consumers Goal Orientation on Product Preference
—Woo Jin Choi, Haoying Sun, Yan (Lucy) Liu, Haipeng (Allan) Chen []
Political Conservatism and Anthropomorphism: An Investigation
—Eugene Y. Chan []
Salient Volunteering Behavior Increases Monetary Risktaking
—Maria Blekher, Shai Danziger, Amir Grinstein []
The Impact of TimeKeeping Direction on Compensatory Consumption: The Role of Perceived Resource Deficiency
—Ankur Kapoor, Sanjeev Tripathi []
We are Different: Exploring the Diverse Effects of Friend and Family Accessibility on Consumers’ Product Preferences
—Xianzheng Fei, Yanfen You, Xiaojing Yang [Google Scholar]
RESEARCH REVIEW
Consumer Vulnerability
—Ronald Paul Hill, Eesha Sharma []