J Brand Man
Introduction
Journal of Brand Management, 27(4)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Explaining the theoretical model of place branding: an asset-based approach to regeneration of the historic district of Tehran
—Reza Yazdan Panah Shahabadi, Hassan Sajadzadeh, Mojtaba Rafieian []
Building a unique brand identity: measuring the relative ownership potential of brand identity element types
—Ella Ward, Song Yang, Jenni Romaniuk, Virginia Beal []
Corporate brand value and cash holdings
—Neeraj Bharadwaj, M. Hanssens, S. Rao []
When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment
—Won-Moo Hur, Tae-Won Moon, Hanna Kim []
Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter?
—Xuemei Bian, Sadia Haque []
The influence of passion/determination and external disadvantage on consumer responses to brand biographies
—Thanh-Thao Nguyen, Bianca Grohmann []
Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions
—Cassandra France, Debra Grace, Joseph Lo Iacono, Joan Carlini []
Exploring sources of voter-based political human brand equity
—Bastian Atzger, S. Sá, Joaquim Silva []