J Mar Analytics
Introduction
Journal of Marketing Analytics, 8(2)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Editorial
The importance of high-quality data and analytics during the pandemic
—Maria Petrescu, S. Krishen []
The evolution of behavioral loyalty and customer lifetime value over time: investigation from a Casino Loyalty Program
—Michelle Yoo, Billy Bai, Ashok Singh []
Price sensitivity versus ethical consumption: a study of Millennial utilitarian consumer behavior
—Marie López-Fernández []
Interaction of normative and predictive expectations in customer satisfaction and emotions
—Gavriel Meirovich, Mindy Jeon, Jane Coleman []
Applications of SOR and para-social interactions (PSI) towards impulse buying: the Malaysian perspective
—Yi Yong Lee, Chin Lay Gan []
To what extent do conspicuous consumption and status consumption reinforce the effect of self-image congruence on emotional brand attachment? Evidence from the Kingdom of Saudi Arabia
—Fethi Klabi []
Software Review
Using Lexico for Quantitative Discourse Analysis: From Lexicometrics to Textometrics
—Christophe Réthoré []