J Mar
Introduction
Journal of Marketing, 84(4)
POSTING TYPE: TOCs
Marketing Excellence: Nature, Measurement, and Investor Valuations
—Christian Homburg, Marcus Theel, and Sebastian Hohenberg [] []
Customer Satisfaction and Its Impact on the Future Costs of Selling
—Leon Gim Lim, Kapil R. Tuli, and Rajdeep Grewal [] []
Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals
—Anton Siebert, Ahir Gopaldas, Andrew Lindridge, and Cláudia Simões [] []
The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms
—Ling Peng, Geng Cui, Yuho Chung, and Wanyi Zheng [] []
Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth
—Thomas Allard, Lea H. Dunn, and Katherine White [] []
Leaving Something for the Imagination: The Effect of Visual Concealment on Preferences
—Julio Sevilla and Robert J. Meyer [] []
Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases
—Jingjing Li, Ahmed Abbasi, Amar Cheema, and Linda B. Abraham [] []
Effects of Contract Ambiguity in Interorganizational Governance
—Xu (Vivian) Zheng, David A. Griffith, Ling Ge, and Uri Benoliel [] []