Euro J Mar
Introduction
European Journal of Marketing, 54(6)
POSTING TYPE: TOCs
Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future
—Charles Hofacker, Ismail Golgeci, Kishore Gopalakrishna Pillai, David Marius Gligor []
Business-to-business referral as digital coopetition strategy: Insights from an industry-wise digital business network
—Ying Zhu, Valerie Lynette Wang, Yong Jian Wang, Jim Nastos []
Social presence and e-commerce B2B chat functions
—Jonna Pauliina Koponen, Saara Rytsy []
Social and technical chains-of-effects in business-to-business (B2B) service relationships
—Russel P.J. Kingshott, Piyush Sharma, Smitha Ravindranathan Nair []
Digital engagement strategies and tactics in social media marketing
—Conor Drummond, Thomas O’Toole, Helen McGrath []
Just be there: Social media presence, interactivity, and responsiveness, and their impact on B2B relationships
—Maria Karampela, Ewelina Lacka, Graeme McLean []
Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride
—Felix Septianto, Yuri Seo, Billy Sung, Fang Zhao []
Home culture consumption as ambivalent embodied experience
—Angela Gracia B. Cruz, Margo Buchanan-Oliver []
Analogical reasoning and regulatory focus: using the creative process to enhance consumer-brand outcomes within a co-creation context
—Kelly Naletelich, Nancy Spears []
Positive crossover loyalty shifts or negative temporal changes? The evolution of shopping mechanism in the O2O era
—Hong-Youl Ha, Philip J. Kitchen []
Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency
—Fazlul K. Rabbanee, Rajat Roy, Mark T. Spence []
Status quo bias and shoppers mobile website purchasing resistance
—Jacques Nel, Christo Boshoff []