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Quant Mar Econ

Introduction

Quantitative Marketing and Economics, 18(2)

INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs


Retailers’ product location problem with consumer search
Raluca M. Ursu & Daria Dzyabura []

Search query formation by strategic consumers
Jia Liu & Olivier Toubia []

The effect of exogenous product familiarity on endogenous consumer search
Michael R. Galbreth & Bikram Ghosh []