Mar Sci
Introduction
Marketing Science, 39(3)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Introduction to the Special Issue on Marketing Science and Health
—Kusum Ailawadi, Tat Chan, Puneet Manchanda, and K. Sudhir [] []
Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments
—Romain Cadario and Pierre Chandon [] []
Inspiration from the Biggest Loser: Social Interactions in a Weight Loss Program
—Kosuke Uetake and Nathan Yang [] []
Understanding the Effectiveness of Peer Educator Outreach on Reducing Sexually Transmitted Infections: The Role of Prevention vs. Early Detection
—Sam Hui, Parthasarathy Krishnamurthy, Shiv Kumar, Hareesha B. Siddegowda, and Prachi Patel [] []
Let the Sunshine In: The Impact of Industry Payment Disclosure on Physician Prescription Behavior
—Tong Guo, Srinivasaraghavan Sriram, and Puneet Manchanda [] []
Conspicuous by Its Absence: Diagnostic Expert Testing Under Uncertainty
—Tinglong Dai and Shubhranshu Singh [] []
Strategic Research and Development Investment Decisions in the Pharmaceutical Industry
—Anita Rao [] []
Advertising in Health Insurance Markets
—Bradley T. Shapiro [] []
The Impact of Hospital Advertising on Patient Demand and Health Outcomes
—Tongil TI Kim and Diwas KC [] []
Quality Information Disclosure and Patient Reallocation in the Healthcare Industry: Evidence from Cardiac Surgery Report Cards
—Tae Jung Yoon [] []