J Mar Man
Introduction
Journal of Marketing Management, 36 (7/8)
POSTING TYPE: TOCs
Behind influencer marketing: key marketing decisions and their effects on followers’ responses
—MartÃnez-López; Anaya-Sánchez; Fernández Giordano; Lopez-Lopez []
The effects of competitive context on consumer response to price changes
—Dunn; Dawes; Bogomolova []
The analogue diaries of postdigital consumption
—Humayun; Belk []
Understanding drivers and outcomes of lurking vs. posting engagement behaviours in social media-based brand communities
—Fernandes; Castro []
Hide and uncover: the use of secrets in marketing
—Fedorenko; Berthon; Edelman []
Symbolic violence and marketing ECRs in the neoliberal University
—Gordon; Zainuddin []
Exploring the need for (extreme) speed: motivations for and outcomes of discontinuous NPD acceleration
—Shaner; Fenik; Noble; Lee []