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INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs

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‘Freedom Through Marketing’ Is Not Doublespeak
—Haseeb Shabbir, Michael R. Hyman, Dianne Dean, Stephan Dahl []

Addressing the Ethical Challenge of Market Inclusion in Base-of-the-Pyramid Markets: A Macromarketing Approach
—Anaka Aiyar, Srinivas Venugopal []

Pathways to Civic Engagement with Big Social Issues: An Integrated Approach
—Dionysis Skarmeas, Constantinos N. Leonidou… []

Emancipatory Ethical Social Media Campaigns: Fostering Relationship Harmony and Peace
—Arsalan Mujahid Ghouri, Pervaiz Akhtar, Maya Vachkova… []

An Ethical Marketing Approach to Wicked Problems: Macromarketing for the Common Good
—Thomas G. Pittz, Susan D. Steiner, Julia R. Pennington []

Freedom of the Will and Consumption Restrictions
—Ronald Paul Hill []

Voluntary Engagement in Environmental Projects: Evidence from Environmental Violators
—Gladys Lee, Xinning Xiao []

Seeing Versus Doing: How Businesses Manage Tensions in Pursuit of Sustainability
—Jay Joseph, Helen Borland, Marc Orlitzky, Adam Lindgreen []
Download PDF (982KB) View Article

Leveraging “Green” Human Resource Practices to Enable Environmental and Organizational Performance: Evidence from the Qatari Oil and Gas Industry
—Shatha M. Obeidat, Anas A. Al Bakri, Said Elbanna []

Multinational Enterprise Strategies for Addressing Sustainability: the Need for Consolidation
—Roger Leonard Burritt, Katherine Leanne Christ… []

CEO Hubris and Firm Pollution: A Tricky Relationship
—Maximilian H. Theissen, Hubertus H. Theissen []

Book Review

Review of Evidence-Based Management: How to Make Better Organizational Decisions by Eric Barends and Denise Rousseau
—John F. Hulpke, Michael P. Fronmueller []