Australasian Mar J
Introduction
Australasian Marketing Journal, 28(2)
b>POSTING TYPE: TOCs
Editorial
—Liem Viet Ngo
More than just a feeling: A research agenda for the study of consumer emotions following Corporate Social Irresponsibility (CSI)
—Paolo Antonetti []
An exploration of social media-enabled voter relationships through uses and gratifications theory, psychological contract and service-dominant orientation
—Aman Abid, Paul Harrigan []
Revisiting contemporary issues in B2B marketing: It’s not just about artificial intelligence
—Daniel D. Prior, Joona Keränen [Google Scholar]
The Natural Monopoly effect in brand purchasing: Do big brands really appeal to lighter category buyers?
—John Dawes []
Service offshoring fit from consumers’ perspective
—Lu Lu, Gary Gregory, Liem Ngo []
Increasing parental leave uptake: A systems social marketing approach
—Sarah Duffy, Patrick van Esch, Murooj Yousef []
Equitable work-integrated-learning: Using practical simulations in university marketing subjects
—Paul Chad []
Keep up the good work in research universities: An importance-performance analysis
—Siti Falindah Padlee, Vaughan Reimers, Safiek Mokhlis, Marhana Mohamed Anuar, Azlinzuraini Ahmad []