Italian J Mar
Introduction
Italian Journal of Marketing, 2020(1)
POSTING TYPE: TOCs
2020: a new Journal for a true Marketing
—Riccardo Resciniti []
Editorial
—Daniele Dalli []
It’s all about marketing! Exploring the social perception in the Italian context
—Vittoria Marino, Riccardo Resciniti, Mario D’Arco []
Measuring internalized versus externalized luxury consumption motivations and consumers’ segmentation
—Gianluigi Guido, Cesare Amatulli, Alessandro M. Peluso, Clarissa De Matteis, Luigi Piper & Giovanni Pino []
Standing for politics: What consequences for brands?
—Laura Grazzini, Diletta Acuti, Valentina Mazzoli, Luca Petruzzellis & Daniel Korschun []
Consumer-defined assortments: application of card-sorting to category management
—Gabriele Pizzi, Gian Luca Marzocchi []
Creativity in the marketing and consumer behavior literature: a structured review and a research agenda
—Gaetano Miceli, Maria Antonietta Raimondo []