J Interactive Mar
Introduction
Journal of Interactive Marketing, 50
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
Regular Papers
Speaking of Purchases: How Conversational Potential Determines Consumers’ Willingness to Exert Effort for Experiential Versus Material Purchases
—Wilson Bastos [] []
Cross-Media Consumption: Insights from Super Bowl Advertising
—Neeraj Bharadwaj, Michel Ballings, Prasad A. Naik [] []
Thinking Beyond Privacy Calculus: Investigating Reactions to Customer Surveillance
—Kirk Plangger, Matteo Montecchi [] []
To Defend or Not to Defend? How Responses to Negative Customer Review Affect Prospective customers’ Distrust and Purchase Intention
—Haichuan Zhao, Lan Jiang, Chenting Su [] [Google Scholar]
Are Digital Menus Really Better than Traditional Menus? The Mediating Role of Consumption Visions and Menu Enjoyment
—Mark Yi-Cheon Yim, Chan Yun Yoo [] []
An Experimental Analysis of the Effectiveness of Multi-Screen Advertising
—Lena Hoeck, Martin Spann [] []
Don’t Forget that Others Are Watching, Too! The Effect of Conversational Human Voice and Reply Length on Observers’ Perceptions of Complaint Handling in Social Media
—Ana Javornik, Raffaele Filieri, Ralph Gumann [] [Google Scholar]
Cutting the Internet’s Environmental Footprint: An Analysis of Consumers’ Self-Attribution of Responsibility
—Leila Elgaaied-Gambier, Laurent Bertrandias, Yohan Bernard [] [Google Scholar]
Special Section on New Methods and Data Formats in Interactive Marketing; Guest Editors: Charles F. Hofacker and Mirella Kleijnen
Social Media’s Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?
—Raoul V. K羹bler, Anatoli Colicev, Koen H. Pauwels [] [Google Scholar]
The Use of Computer Vision to Analyze Brand-Related User Generated Image Content
—Annemarie J. Nanne, Marjolijn L. Antheunis, Chris G. van der Lee, Eric O. Postma, Sander Wubben and Guda van Noort [] []