Euro J Mar
Introduction
European Journal of Marketing, 54(5)
POSTING TYPE: TOCs
Exploring the forced closure of a brand community that is also a participatory culture
—Jacqueline Burgess, Christian Jones []
Comparing the measures of consumer knowledge calibration
—Kishore Gopalakrishna Pillai, Charles F. Hofacker []
Assembling tribes: An assemblage thinking approach to the dynamics of ephemerality within consumer tribes
—Carlos A. Diaz Ruiz, Lisa Penaloza, Jonas Holmqvist []
The business-to-business inside sales force: roles, configurations and research agenda
—Stefan Sleep, Andrea L. Dixon, Thomas DeCarlo, Son K. Lam []
Behind the scenes: Addressing dual pressures for product standardization and adaptation in new product development in multinational corporations
—Yang Liu, Yongjiang Shi []
In the eye of the beholder: How self-construal influences service evaluations following observations of others’ service experiences
—Shahin Sharifi, Gerri Spassova []
The substitute effect of internal R&D and external knowledge acquisition in emerging markets: An attention-based investigation
—Tao Wang, Xue Yu, Nan Cui []
Conjunctionitis: a call for clarity in construct definitions
—Kevin E. Voss, Alex R. Zablah, Yu-Shan (Sandy) Huang, Goutam Chakraborty []