Cust Needs Solutions
Introduction
Customer Needs and Solutions, 7(1)
INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: TOCs
Stereotyping and Marketing: Out-Group Homogeneity Bias and Entry to Competitive Markets
—Neil Bendle & Andrew Perkins []
I Paid More than You (Before)?! The Effects of Self-Construal and Comparison Target on Price Unfairness Perceptions
—Wenjing Dou, Wei Lu, Dian Wang, Brady Hodges & Haipeng (Allan) Chen []
A Market-Based Procedure for Assessing and Improving Content Validity
—Gary F. Gebhardt, François A. Carrillat, Robert J. Riggle & William B. Locander []