J Mar Man
Introduction
Journal of Marketing Management, 36(3/4)
POSTING TYPE: TOCs
The future of technology in marketing; utopia or dystopia?
—Authors: Harrigan; Coussement; Lancelot Miltgen; Ranaweera []
Black, white or grey magic? Our future with artificial intelligence
—Authors: Letheren; Russell-Bennett; Whittaker []
On realising the utopian potential of big data analytics for maximising return on marketing investments
—Authors: Benoit; Lessmann; Verbeke []
When less is more: the impact of macro and micro social media influencers’ disclosure
—Authors: Kay; Mulcahy; Parkinson []
‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
—Authors: Reinikainen; Munnukka; Maity; Luoma-aho []
Consumer-computer interaction and in-store smart technology (IST) in the retail industry: the role of motivation, opportunity, and ability
—Authors: Roy; Balaji; Nguyen []
Engaged, but with what? Objects of engagement in technology-aided B2B customer interactions
—Authors: Pöyry; Parvinen; Mattila; Holopainen []
Negative customer engagement behaviour: the interplay of intensity and valence in online networks
—Authors: Azer; Alexander []
The impact of university brand identification and eWOM behaviour on students’ psychological well-being: a multi-group analysis among active and passive social media users
—Authors: Lee; Ng; Bogomolova []