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Introduction

Journal of Marketing Management, 36(5/6)


POSTING TYPE: TOCs


Promote or Perish? A brief note on academic social networking sites and academic reputation
D’Alessandro; Miles; Martínez-López; Anaya-Sánchez; Esteban-Millat; Torrez-Meruvia []

Dystopia and utopia in digital services
Hofacker; Corsaro []

Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Wiese; Akareem []

Critical determinants for mobile commerce adoption in Vietnamese small and medium-sized enterprises
Chau; Deng; Tay []

Live streaming commerce from the sellers’ perspective: implications for online relationship marketing
Wongkitrungrueng; Dehouche; Assarut []

Beyond concern: socio-demographic and attitudinal influences on privacy and disclosure choices
Pomfret; Previte; Coote []

When gamification backfires: the impact of perceived justice on online community contributions
Leclercq; Poncin; Hammedi; Kullak; Hollebeek []