J Intl Mar
Introduction
Journal of International Marketing, 28(2)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Editorial
Editorial: Advancing International Marketing Thought Based on the China Experience
—Kelly Hewett [] []
Overcoming Institutional and Infrastructure Weaknesses in China via Online Third-Party Marketplaces
—Zhiling Bei and Katrijn Gielens [] []
The Rise of Online Grocery Shopping in China: Which Brands Will Benefit?
—Bernadette J. van Ewijk, Jan-Benedict E.M. Steenkamp, and Els Gijsbrechts [] []
Intentional Cannibalization, Radical Innovation, and Performance: A Comparison of Chinese and Western Enterprises in China
—Saeed Samiee, Maria Sääksjärvi, Nükhet Harmancioǧlu, and Erik Jan Hultink [] []
Engaging Customer Cocreation in New Product Development Through Foreign Subsidiaries: Influences of Multinational Corporations’ Global Integration and Local Adaptation Mechanisms
—Fine F. Leung, Caleb H. Tse, and Chi Kin (Bennett) Yim [] []
The Origins of Trust Asymmetry in International Relationships: An Institutional View
—Mengyang Wang, Qiyuan Zhang, and Kevin Zheng Zhou [] []