J Con Res
Introduction
Journal of Consumer Research, 47(1)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Love, Lies, and Money: Financial Infidelity in Romantic Relationships
—Emily N Garbinsky ; Joe J Gladstone; Hristina Nikolova; Jenny G Olson []
The Greenconsumption Effect: How Using Green Products Improves Consumption Experience
—Ali Tezer; H Onur Bodur []
Product Lineups: The More You Search, The Less You Find
—Sang Kyu Park; Aner Sela []
Consumers Make Different Inferences and Choices When Product Uncertainty Is Attributed to Forgetting Rather than Ignorance
—Daniel J Walters ; Hal E Hershfield []
Promotional Games Increase Consumer Conversion Rates and Spending
—Stefan J Hock; Rajesh Bagchi; Thomas M Anderson []
Trickle-Round Signals: When Low Status Is Mixed with High
—Silvia Bellezza; Jonah Berger []
The Influence of the Phonetic Elements of a Name on Risk Assessment
—Keith A Botner; Arul Mishra; Himanshu Mishra []