Corp Rev Rev
Introduction
Corporate Reputation Review, 23(2)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Does the Type of Degree Predict Different Levels of Satisfaction and Loyalty? A Brand Equity Perspective
—Marta Retamosa, ngel Mill獺n, Miguel Moital []
Cross-cultural Assessment of a Short Scale to Measure Employees Company Reputation-Related Social Media Competence
—Gianfranco Walsh, Mario Schaarschmidt, Lefa Teng []
Dilemmas in Re-branding a UniversityMaybe People Just Dont Like Change: Linking Meaningfulness and Mutuality into the Reconciliation
—P瓣ivikki Kuoppakangas, Kati Suomi, Paul Clark, Chris Chapleo, Jari Stenvall []
Extending the Situational Crisis Communication Theory: The Impact of Linguistic Style and Culture
—J. Guerber, Vikas Anand, E. Ellstrand, A. Waller, Iris Reychav []
[Brief note – In this issue it was announced that CRR was sold by the Reputation Institute to Palgrave Macmillan, a division of Springer Nature, in Jan 2020 – ch]