Psych Mar
Introduction
Psychology and Marketing, 37(6)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
A social identity perspective of social media’s impact on satisfaction with life
—Vincent Dutot [] [Google Scholar]
All at once or one at a time? The effect of simultaneous versus sequential discount presentation on store patronage intentions
—Devon DelVecchio, Jessie J. Wang, Neil Brigden [] []
I am who I am: Sharing photos on social media by older consumers and its influence on subjective wellbeing
—Rebecca Pera, Sarah Quinton, Gabriele Baima [] []
The impact of pronoun choices on consumer engagement actions: Exploring top global brands’ social media communications
—Lauren I. Labrecque, Kunal Swani, Andrew T. Stephen [] [Google Scholar]
Consumer relationship fading
—Heiner Evanschitzky, B. Ramaseshan, Michael K. Brady, Fazlul K. Rabbanee, Christian Brock, Joanna PokorskaZare [] []
Harsh voices, sound branding: How voiced consonants in a brand’s name can alter its perceived attributes
—Abhishek Pathak, Gemma Anne Calvert, Lewis K. S. Lim [] [Google Scholar]
BOOK REVIEW
Handbook of research on customer engagement L. D. Hollebeek and D. E. Sprott (Eds.) Northampton, MA: Edward Elgar, 2019. ISBN: 9781118647684, Price (Web): 瞿144.00.
—Reviewed by Gianluigi Guido []