J Mar Res
Introduction
Journal of Marketing Research, 57(3)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
The Effect of Links and Excerpts on Internet News Consumption
—Jason M.T. Roos, Carl F. Mela, and Ron Shachar [] []
Understanding Consumer Dynamic Decision Making Under Competing Loyalty Programs
—Jia Liu and Asim Ansari [] []
Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment
—Peter J. Danaher, Tracey S. Danaher, Michael Stanley Smith, and Ruben Loaiza-Maya [] []
The Anatomy of the Advertising Budget Decision: How Analytics and Heuristics Drive Sales Performance
—Ceren Kolsarici, Demetrios Vakratsas, and Prasad A. Naik [] []
Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion
—Luca Cian, Chiara Longoni, and Aradhna Krishna [] []
Mixing It Up: Unsystematic Product Arrangements Promote the Choice of Unfamiliar Products
—Maik Walter, Christian Hildebrand, Gerald Häubl, and Andreas Herrmann [] []
The Sales Impact of Using Handheld Scanners: Evidence from the Field
—Dhruv Grewal, Stephanie M. Noble, Carl-Philip Ahlbom, and Jens Nordfält [] []
The Moderating Effect of Buying Impulsivity on the Dynamics of Unplanned Purchasing Motivations
—Jacob Suher and Wayne D. Hoyer [] []
Toward a Process-Transfer Model of the Endorser Effect
—Vincent Chi Wong, Henry Fock, and Candy K.Y. Ho [] []
Fear of Detection and Efficacy of Prevention: Using Construal Level to Encourage Health Behaviors
—Chethana Achar, Nidhi Agrawal, and Meng-Hua Hsieh [] []