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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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Time to retire the concept of brand personality? Extending the critique and introducing a new framework
—Ove Oklevik, Magne Supphellen, Natalia Maehle

The Effects of Goal Publicity and Self‐Monitoring on Escalation of Goal Commitment
—Jinfeng Jiao, Catherine A. Cole

Arousal enhances herding tendencies when decision making
—Brent Coker

Shopping less with shopping lists: Planning individual expenses ahead of time affects purchasing behavior when online grocery shopping
—Mariya Davydenko, Johanna Peetz

There is no place like home: Poverty and the squatter house
—Şahver Omeraki Çekirdekci

Effects of awe on consumer preferences for healthy versus unhealthy food products
—Fei Cao, Xia Wang, Ze Wang

The power of sophistication: How service design cues help in service failures
—Mellina da Silva Terres, Márcia Maurer Herter, Diego Costa Pinto, José A. Mazzon