Euro J Mar
Introduction
European Journal of Marketing, 54(4)
POSTING TYPE: TOCs
Customers experienced product quality: scale development and validation
—Ramesh Roshan Das Guru, Marcel Paulssen
Compensatory word of mouth as symbolic self-completion: When talking about a brand can restore consumers self-perceptions after self-threat
—Christina Saenger, Veronica L. Thomas, Dora E. Bock
Free upgrades with costly consequences: Can preferential treatment inflate customers entitlement and induce negative behaviors?
—Alexandra Polyakova, Zachary Estes, Andrea Ordanini
Promotional phrases as analogical questions: inferential fluency and persuasion
—Hsuan-Hsuan Ku, Mei-Ju Chen
Process innovation and performance: the role of divergence
—Erik Mooi, John Rudd, Ad de Jong
Dont you (forget about me): The impact of out-of-the-channel-loop perceptions in distribution channels
—Ce (Jacky) Mo, Ting Yu, Ko de Ruyter
Comparing consumers in-group-favor and out-group-animosity processes within sports sponsorship
—Hsin-Chen Lin, Patrick F. Bruning
Alternative paradigms for sustainability: the Mori worldview
—Ann-Marie Kennedy, Cathy McGouran, Joya A. Kemper
You really shouldn’t have! Coping with failed gift experiences
—Ines Branco-Illodo, Teresa Heath, Caroline Tynan
Marketing performance measurement systems and firm performance: Are marketing capabilities the missing links?
—Xiaoning Liang, Yuhui Gao
The role of discrete positive emotions in consumer response to place-of-origin
—Ulrich R. Orth, Roberta Carolyn Crouch, Johan Bruwer, Justin Cohen
The effect of complete versus partial observations on service evaluations: Role of need for cognitive closure and compensation type
—Marjan Abbasi