J Macromar
Introduction
Journal of Macromarketing, 40(2)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCS
Communication
Macromarketing the Time is Now
—Ben Wooliscroft [] []
Household Purchasing Productivity: Concept and Consequences
—Eric H. Shaw, Stephen F. Pirog, III, and Justin R. Hall [] []
Understanding the Dark Sides of Alternative Economies to Maximize Societal Benefit
—Forrest Watson and Ahmet Ekici [] []
Creating Value through the Performing Arts Festival: The Multi-Stakeholder Approach
—Yu-Chien Chang [] []
The Role of Market Devices for Price and Loyalty Strategies in 20th Century U.S. Grocery Stores
—Johan Hagberg, Hans Kjellberg, and Franck Cochoy [] []
Artificial Life
—Russell Belk, Mariam Humayun, and Ahir Gopaldas [] []
Social Consequences of Nascent Markets: Emergence and Growth of Begging in 1859-1880 Denver
—Francisco J. Conejo and Ben Wooliscroft [] []
Managing Smokefree Momentum: Young RYO Smokers’ Responses to Tobacco Endgame Strategies
—Shelagh Ferguson, Jan Brace-Govan, Janet Hoek, and Matthew Mulconroy [] []
Book Review
Advertising Revolution: The Story of a Song, from Beatles Hit to Nike Slogan
—Robert Cluley []