Euro J Mar
Introduction
European Journal of Marketing, 54(2)
POSTING TYPE: TOCS
A smile – the key to everybody’s heart?: The interactive effects of image and message in increasing charitable behavior
—Chi Pham, Felix Septianto
Relieving the regret for maximizers: The role of construal level across comparable and non-comparable choice sets
—Louise May Hassan, Edward Shiu, Miriam McGowan
#BuyNothingDay: investigating consumer restraint using hybrid content analysis of Twitter data
—Jeannette Paschen, Matthew Wilson, Karen Robson
Authentically, proudly ethical: The effects of authentic pride on consumer acceptance of unethical behavior
—Felix Septianto, Fandy Tjiptono, Denni Arli
The use of product scarcity in marketing
—Xiaohui Shi, Feng Li, Pattarin Chumnumpan
You’re not yelping your case: the unexpected social consequences of word of mouth
—Mauricio Palmeira, Gerri Spassova, Jordi Quoidbach
Good times and bad: responsibility in brand alliances
—Casey E. Newmeyer, Julie A. Ruth