���������

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCS

---

Host country institutional diversity and MNE performance persistence
—Yue Zhao, Ronaldo Parente, Mohan Song, Lucas Wenger

Model selection uncertainty and multimodel inference in partial least squares structural equation modeling (PLS-SEM)
—Nicholas P. Danks, Pratyush N. Sharma, Marko Sarstedt

Immigrant entrepreneurship: A review and research agenda
—Marina Dabic, Bozidar Vlacic, Justin Paul, Leo-Paul Dana, … Beata Glinka

Surprise rewards and brand evaluations: The role of intrinsic motivation and reward format
—Sirajul A. Shibly, Subimal Chatterjee

Multi-unit franchising from franchisor and franchisee perspectives: Antecedents, performance outcomes, and the optimal mini-chain size
—Jacques Boulay, Barbara Caemmerer, Heiner Evanschitzky, Krista Duniach

Social entrepreneurship research: A review and future research agenda
—Parul Gupta, Sumedha Chauhan, Justin Paul, M.P. Jaiswal

So distant, yet useful: The impact of distal stories on customers’ service expectations
—Na Young Lee, Stephanie M. Noble, Alex R. Zablah

How does family management affect innovation investment propensity? The key role of innovation impulses
—Stefania Migliori, Alfredo De Massis, Fabrizio Maturo, Francesco Paolone

“Be Careful What You Say”: The role of psychological reactance on the impact of pro-environmental normative appeals
—Christos Kavvouris, Polymeros Chrysochou, John Thøgersen

The internationalization of social hybrid firms
—Fernando Angulo-Ruiz, Albena Pergelova, Leo Paul Dana

The motivational factors of business venturing: Opportunity versus necessity? A gendered perspective on European countries
—Vahid Jafari-Sadeghi

New venture formation: A capability configurational approach
—Kamran Razmdoost, Leila Alinaghian, Christian Linder

Self-found, spellbound: The sense of own discovery shapes customer bonds with service venues
—Michail D. Kokkoris, Erik Hoelzl, Bernadette Kamleitner

Linking identity and heritage with image and a reputation for competition
—Pantea Foroudi, Maria Teresa Cuomo, Mohammad M. Foroudi, Constantine S. Katsikeas, Suraksha Gupta

Small is beautiful: The role of anticipated food waste in consumers’ avoidance of large packages
—Olivia Petit, Renaud Lunardo, Bradley Rickard

The interdependencies of marketing capabilities and operations efficiency in hospitals
—Foo Nin Ho, Chin-wei Huang

Multidimensional measurement of precarious employment using hedonic weights: Evidence from Spain
—Carmelo García-Pérez, Mercedes Prieto-Alaiz, Hipólito Simón

Enterprise risk management and solvency: The case of the listed EU insurers
—Duc Khuong Nguyen, Dinh-Tri Vo

Valuation effects of alliance portfolio expansion speed and strength: Evidence from high-tech firms
—Dhirendra Mani Shukla, Amita Mital, Israr Qureshi, Taiyuan Wang

‘Masstige’ marketing: A review, synthesis and research agenda
—Ajay Kumar, Justin Paul, Anandakuttan B. Unnithan

Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption
—Mona Mrad, Charles Chi Cui

The effect of entrepreneurial orientation on firm performance: A multigroup analysis comparing China, Mexico, and Spain
—Rodrigo Basco, Felipe Hernández-Perlines, María Rodríguez-García

When the performance comes into play: The influence of positive online consumer reviews on individuals’ post-consumption responses
—Blanca Hernández-Ortega

Special section on: 30 Years of Research at the Marketing/Entrepreneurship Interface: Current Concepts and Future Directions. Guest edited by: Sussie Morrish, Fabian Eggers, Hugh Pattinson and Gerald E. Hills

Three decades in the making: The evolution of entrepreneurial marketing
—Sussie Morrish, Fabian Eggers, Hugh Pattinson, Gerald E. Hills

Entrepreneurial marketing and firm performance: Synthesis and conceptual development
—Nasser Alqahtani, Can Uslay

Developing a scale for entrepreneurial marketing: Revealing its inner frame and prediction of performance
—Fabian Eggers, Thomas Niemand, Sascha Kraus, Matthias Breier

Post-disaster business recovery: An entrepreneurial marketing perspective
—Sussie C. Morrish, Rosalind Jones

Proactive marketing response to population aging: The roles of capabilities and commitment of firms
—Ken Matsuno, Florian Kohlbacher

Modeling country entrepreneurial activity to inform entrepreneurial-marketing research
—Mark Peterson

Market-driven entrepreneurship and institutions
—Abdul Ali, Donna J. Kelley, Jonathan Levie

The joint impact of entrepreneurial orientation and market orientation in new product development: Studying firm and environmental contingencies
—Todd Morgan, Sergey Alexander Anokhin

Exploring customer orientation as a marketing strategy of Mexican-American entrepreneurs
—Robert A. Peterson, Victoria L. Crittenden

Effective entrepreneurial marketing on Facebook – A longitudinal study
—Matthias Fink, Monika Koller, Johannes Gartner, Arne Floh, Rainer Harms

Entrepreneurial marketing decision-making in rapidly internationalising and de-internationalising start-up firms
—James M. Crick, Dave Crick, Shiv Chaudhry

Non-effectual, non-customer effectual, or customer-effectual: A conceptual exploration of the applicability of the effectuation logic in startup brand identity construction
—Lei Shi, Angela Miles

Entrepreneurship in marketing: Socializing partners for brand governance in EM firms
—Michelle Renton, James E. Richard

Four questions of entrepreneurial marketing education: Perspectives of university educators
—Audrey Gilmore, Andrew McAuley, Morgan P. Miles, Hugh Pattinson

The future is in the past: A framework for the Marketing-Entrepreneurship Interface (MEI)
—David J. Hansen, Jonathan H. Deacon, Vincent Pascal, Zubin Sethna