J Brand Man
Introduction
Journal of Brand Management, 27(3)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCS
Dynamic brand evolution mechanism of professional sports teams: empirical analysis using comprehensive major league baseball data
—Yan Feng, Yeujun Yoon
How brand owners construct imagined worlds with brand visual aesthetics
—Mark Buschgens, Bernardo Figueiredo, Kaleel Rahman
Nature of brand love: examining its variable effect on engagement and well-being
—Muhammad Junaid, Khalid Hussain, Abdul Basit, Fujun Hou
The differential impact of consumer’s thinking styles on brand placement: a cross-cultural study
—Chung Hur, Jiyoung Hwang, Chankoo Yeo
A multilevel study of brand-specific transformational leadership: employee and customer effects
—Hsu-Hsin Chiang, Tzu-Shian Han, David McConville
Branding destinations: symbolic and narrative representations and co-branding
—Jennifer Rowley, Sonya Hanna
The sound of branding: An analysis of the initial phonemes of popular brand names
—Abhishek Pathak, Carlos Velasco, Charles Spence
Heart, head, and hand: a tripartite conceptualization, operationalization, and examination of brand loyalty
Marta Dapena-Baron, W. Gruen, Lin Guo