J Con Res
Introduction
Journal of Consumer Research, 46(6)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCS
The Many-Faced Consumer: Consumption Consequences of Balancing Multiple Identities
—Julian K Saint Clair; Mark R Forehand
The Impostor Syndrome from Luxury Consumption
—Dafna Goor; Nailya Ordabayeva; Anat Keinan ; Sandrine Crener
People Rely Less on Consumer Reviews for Experiential than Material Purchases
—Hengchen Dai; Cindy Chan; Cassie Mogilner
Saving Your Self: How Identity Relevance Influences Product Usage
—Daniel Sheehan; Sara Loughran Dommer
The Secrecy Effect: Secret Consumption Increases Women’s Product Evaluations and Choice
—Maria A Rodas; Deborah Roedder John
The Impact of Resource Scarcity on Price-Quality Judgments
—Hanyong Park; Ashok K Lalwani; David H Silvera