J Mar
Introduction
Journal of Marketing, 84(3)
POSTING TYPE: TOCS
Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment
—Yixing Chen, Ju-Yeon Lee, Shrihari (Hari) Sridhar, Vikas Mittal, Katharine McCallister, and Amit G. Singal [] []
Full Disclosure: How Smartphones Enhance Consumer Self-Disclosure
—Shiri Melumad and Robert Meyer [] []
When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries
—Samuel Stäbler and Marc Fischer [] []
Help Me Help You! Employing the Marketing Mix to Alleviate Experiences of Donor Sacrifice
—Tonya Williams Bradford and Naja Williams Boyd [] []
Branding Cultural Products in International Markets: A Study of Hollywood Movies in China
—Weihe Gao, Li Ji, Yong Liu, and Qi Sun [] []
Highlighting Effort Versus Talent in Service Employee Performance: Customer Attributions and Responses
—Fine F. Leung, Sara Kim, and Caleb H. Tse [] []
The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand?
—Vardit Landsman and Stefan Stremersch [] []